David Ogilvy quotes - page 4

Make sure you have a Vice President in charge of Revolution, to engender ferment among your more conventional colleagues. (David Ogilvy)
I know of a brewer who sells more of his beer to the people who never see his advertising than to the people who see it every week. Bad advertising can unsell a product. View quote
David Ogilvy
Managing an advertising agency isn't all beer and skittles. After fourteen years of it, I have come to the conclusion that the top man has one principle responsibility to provide an atmosphere in which creative mavericks can do useful work. View quote
David Ogilvy
It has taken more than a hundred scientists two years to find out how to make the product in question I have been given thirty days to create its personality and plan its launching. If I do my job well, I shall contribute as much as the hundred scientists to the success of this product. View quote
David Ogilvy
The manufacturer who finds himself up the creek is the short-sighted opportunist who siphons off all his advertising dollars for short-term promotions. View quote
David Ogilvy
You make the best products you can, and you grow as fast as you deserve to. View quote
David Ogilvy
When someone is made the head of an office in the Ogilvy & Mather chain, I send him a Matrioshka doll from Gorky. If he has the curiosity to open it, and keep opening it until he comes to the inside of the smallest doll, he finds this message: If each of us hires people who are smaller than we are, we shall become a company of dwarfs. View quote
David Ogilvy
Claude Hopkins... maintained that nobody with a college education could write an advertisement addressed to the mass millions. That's absolute poppycock. View quote
David Ogilvy
If each of us hires people smaller than we are, we shall become a company of dwarfs. View quote
David Ogilvy
Most agencies run scared, most of the time... Frightened people are powerless to produce good advertising... If I were a client, I would do everything in my power to emancipate my agencies from fear, even to the extent of giving them long-term contracts. View quote
David Ogilvy
Set exorbitant standards, and give your people hell when they don't live up to them. There is nothing so demoralizing as a boss who tolerates second rate work. (David Ogilvy)
Give people a taste of Old Crow, and tell them it's Old Crow. Then give them another taste of Old Crow, but tell them it's Jack Daniel's. Ask them which they prefer. They'll think the two drinks are quite different. They are tasting images. View quote
David Ogilvy
When I write an advertisement, I don't want you to tell me that you find it "creative". I want you to find it so interesting that you buy the product. When Aeshines spoke, they said, "How well he speaks". When Demosthenes spoke, they said, "Let us march against Philip." View quote
David Ogilvy