Marshall McLuhan quotes - page 22

The medium, or process, of our time - electric technology is reshaping and restructuring patterns of social interdependence and every aspect of our personal life. It is forcing us to reconsider and re-evaluate practically every thought, every action. (Marshall McLuhan)
The rhythms of typing favour short, concise sentences, sentences with oral form. View quote
Marshall McLuhan
The wheel is an extension of the foot, the book is an extension of the eye clothing, an extension of the skin, electric circuitry, an extension of the central nervous system. View quote
Marshall McLuhan
The computer is the most extraordinary of man's technological clothing it's an extension of our central nervous system. Beside it, the wheel is a mere hula-hoop. View quote
Marshall McLuhan
There is nothing willful or arbitrary about the Innis mode of expression. Were it to be translated into perspective prose, it would not only require huge space, but the insight into the modes of interplay among forms of organisation would also be lost. Innis sacrificed point of view and prestige to his sense of the urgent need for insight. A point of view can be a dangerous luxury when substituted for insight and understanding. As Innis got more insight he abandoned any mere point of view in his presentation of knowledge. When he interrelates the development of the steam press with 'the consolidation of the vernaculars' and the rise of nationalism and revolution he is not reporting anybody's point of view, least of all his own. He is setting up a mosaic configuration or galaxy for insight ... Innis makes no effort to "spell out" the interrelations between the components in his galaxy. He offers no consumer packages in his later work, but only do-it-yourself kits... View quote
Marshall McLuhan
Physiologically, man in the normal use of technology (or his variously extended body) is perpetually modified by it and in turn finds ever new ways of modifying his technology. Man becomes, as it were, the sex organs of the machine world, as the bee of the plant world, enabling it to fecundate and to evolve ever new forms. The machine world reciprocates man's love by expediting his wishes and desires, namely, in providing him with wealth. One of the merits of motivation research has been the revelation of man's sex relation to the motorcar. View quote
Marshall McLuhan
The existential trauma had a physical basis in the first electric extension of our nervous system. View quote
Marshall McLuhan