Marshall McLuhan quotes - page 16

Scribal culture could have neither authors nor publics such as were created by typography. (Marshall McLuhan)
Prolonged mimesis of the alphabet and its fragmenting properties produced a new dominant mode of perception and then of culture. View quote
Marshall McLuhan
A theory of cultural change is impossible without knowledge of the changing sense ratios effected by various externalizations of our senses. View quote
Marshall McLuhan
Tactility is space of the interval. View quote
Marshall McLuhan
New technological environments are commonly cast in the molds of the preceding technology out of the sheer unawareness of their designers. View quote
Marshall McLuhan
Omnipresence has become an ordinary human dimension. View quote
Marshall McLuhan
Bless Madison Ave for restoring the magical art of the cavemen to suburbia. View quote
Marshall McLuhan
The increase of visual stress among the Greeks alienated them from the primitive art that the electronic age now reinvents after interiorizing the "unified field” of electric all-at-onceness. View quote
Marshall McLuhan
Each of our senses makes its own space, but no sense can function in isolation. Only as sight relates the touch, or kinaesthesia, or sound, can the eye see. View quote
Marshall McLuhan
In this book we turn to the study of new patterns of energy arising from man's physical and psychic artifacts and social organizations. The only method for perceiving process and pattern is by inventory of effects obtained by the comparison and contrast of developing situations. View quote
Marshall McLuhan
Languages are environments to which the child related synesthetically. (Marshall McLuhan)
Cartoons drove the photo back to myth and dream screen. View quote
Marshall McLuhan
World War I a railway war of centralization and encirclement. World War II a radio war of decentralization concluded by the Bomb. World War III a TV guerrilla war with no divisions between civil and military fronts. View quote
Marshall McLuhan
Our book technology has Gutenberg at one end and the Ford assembly lines at the other. Both are obsolete. View quote
Marshall McLuhan
One touch of nature makes the whole world tin. View quote
Marshall McLuhan
The reduction of the tactile qualities of life and language constitute the refinement sought in the Renaissance and repudiated now in the electronic age. View quote
Marshall McLuhan
With Gutenberg Europe enters the technological phase of progress, when change itself becomes the archetypal norm of social life. View quote
Marshall McLuhan
While people are engaged in creating a totally different world, they always form vivid images of the preceding world. View quote
Marshall McLuhan
We are numb in our new electric world as the native involved in our literate and mechanical culture. (p. 16) View quote
Marshall McLuhan
In the electric age we wear all mankind as our skin. View quote
Marshall McLuhan
The Greeks encountered the confusion of tongues when numbers invaded Euclidean space. (Marshall McLuhan)
The book is a private confessional form that provides a "point of view.”. View quote
Marshall McLuhan
Without an understanding of causality there can be no theory of communication. What passes as information theory today is not communication at all, but merely transportation. View quote
Marshall McLuhan
The alphabet is an aggressive and militant absorber and transformer of culture, as Harold Innis was the first to show. View quote
Marshall McLuhan
Acoustic space is totally discontinuous, like touch. It is a sphere without centers or margins. View quote
Marshall McLuhan