Marshall McLuhan quotes - page 14

Each new technology is a reprogramming of sensory life. (Marshall McLuhan)
All advertising advertises advertising – no ad has its meaning alone. View quote
Marshall McLuhan
We now live in a technologically prepared environment that blankets the earth itself. The humanly contrived environment of electric information and power has begun to take precedence over the old environment of "nature." Nature, as it were, begins to be the content of our technology. View quote
Marshall McLuhan
The typographic lore of school children points to the gap between the scribal and typographic man. View quote
Marshall McLuhan
Older cliches are retrieved both as inherent principles that inform the new ground and new awareness, and as archetypal nostalgia figures with transformed meaning in relation to the new ground. View quote
Marshall McLuhan
When Coleridge said that all men are born either Platonists or Aristotelians, he was saying that all men tend to be either acoustic or visual in their sensory bias. View quote
Marshall McLuhan
Headlines are icons, not literature. View quote
Marshall McLuhan
Paradox is the technique for seizing the conflicting aspects of any problem. Paradox coalesces or telescopes various facets of a complex process in a single instant. View quote
Marshall McLuhan
Although the medium is the message, the controls go beyond programming. The restraints are always directed to the "content,” which is always another medium. The content of the press is literary statement, as the content of the book is speech, and the content of the movie is the novel. So the effects of radio are quite independent of its programming. View quote
Marshall McLuhan
The great sixteenth century divorce between art and science came with accelerated calculators. View quote
Marshall McLuhan
Instead of scurrying into a corner and wailing about what media are doing to us, one should charge straight ahead and kick them in the electrodes. (Marshall McLuhan)
Tactility is the space of the interval; acoustic space is spherical and resonant. View quote
Marshall McLuhan
The Homeric hero becomes a split-man as he assumes an individual ego. View quote
Marshall McLuhan
Print, in turning the vernaculars into mass media, or closed systems, created the uniform, centralizing forces of modern nationalism. View quote
Marshall McLuhan
The Concept of Dread, by Soren Kierkegaard, appeared in 1844, first year of the commercial telegraph...It mentions the telegraph as a reason for dread and nowness or existenz. View quote
Marshall McLuhan
Bless advertising art for its pictorial vitality and verbal creativity. View quote
Marshall McLuhan
The press is a group confessional form that provides communal participation. The book is a private confessional form that provides a "point of view.”. View quote
Marshall McLuhan
Does the interiorization of media such as letters alter the ratio among our senses and change mental processes? View quote
Marshall McLuhan
When the evolutionary process shifts from biology to software technology the body becomes the old hardware environment. The human body is now a probe, a laboratory for experiments. View quote
Marshall McLuhan
A fixed point of view becomes possible with print and ends the image as a plastic organism. View quote
Marshall McLuhan
The uniformity and repeatability of print created the "political arithmetic” of the seventeenth century and the "hedonistic calculus” of the eighteenth. (Marshall McLuhan)
Philosophy was as naive as science in its unconscious acceptance of the assumptions or dynamic of typography. View quote
Marshall McLuhan
Violence is the effort to maintain and restore a weakened psyche. View quote
Marshall McLuhan
The unique innovation of the phonetic alphabet released the Greeks from the universal acoustic spill of tribal societies. View quote
Marshall McLuhan
By simply moving information and brushing information against information, any medium whatever creates vast wealth. View quote
Marshall McLuhan