Leo Burnett quotes - page 2

Regardless of the moral issue, dishonesty in advertising has proved very unprofitable. (Leo Burnett)
Plan the sale when you plan the ad. View quote
Leo Burnett
I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for. View quote
Leo Burnett
A good ad which is not run never produces sales. View quote
Leo Burnett
To swear off making mistakes is very easy. All you have to do is swear off having ideas. View quote
Leo Burnett
Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.' View quote
Leo Burnett
Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do very well in advertising. View quote
Leo Burnett
Whether or not the standard of living made possible by mass production and in turn by mass circulation, is supported by and filled with the work of us hucksters, I guess is something that only history can decide. View quote
Leo Burnett
I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising. View quote
Leo Burnett
Too many ads that try not to go over the reader's head end up beneath his notice. View quote
Leo Burnett
Don't tell people how good you make the goods tell the how good your goods make them. (Leo Burnett)
You have come to a place which doesn't tolerate anything but the best. You have come to a place where you can be heard. You have come to a place where you can grow. View quote
Leo Burnett
Let's gear our advertising to sell goods, but let's recognize also that advertising has a broad social responsibility. View quote
Leo Burnett
Rarely have I seen any really great advertising created without a certain amount of confusion, throw-aways, bent noses, irritation and downright cursedness. View quote
Leo Burnett
If you are writing about baloney, don't try and make it Cornish hen, because that's the worst kind of baloney there is. Just make it darn good baloney. View quote
Leo Burnett
Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people. View quote
Leo Burnett