Robert B. Cialdini quotes

A well-known principle of human behavior says that when we ask someone to do us a favor we will be more successful if we provide a reason. People simply like to have reasons for what they do. (Robert B. Cialdini)
The way to love anything is to realize that it might be lost. View quote
Robert B. Cialdini
Embarrassment is a villain to be crushed. View quote
Robert B. Cialdini
People seem to be more motivated by the thought of loosing something than by the thought of gaining something of equal value. View quote
Robert B. Cialdini