Morris Hite quotes

Advertising moves people toward goods; merchandising moves goods toward people. (Morris Hite)
If you have a good selling idea, your secretary can write your ad for you. View quote
Morris Hite
It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without good products and services to advertise. View quote
Morris Hite
The ultimate test of a finished account executive is his ability to write a sound marketing plan. View quote
Morris Hite
Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't. View quote
Morris Hite