William Bernbach quotes - page 2

We don't ask research to do what it was never meant to do, and that is to get an idea. (William Bernbach)
If you stand for something, you will always find some people for you and some people against you. If you stand for nothing, you will find nobody against you, and nobody for you. View quote
William Bernbach
Let us prove to the world that good taste, good art, and good writing can be good selling. View quote
William Bernbach
All of us who professionally use the mass media are the shapers of society. We can vulgerize that society. We can brutalize it. Or we can help lift it onto a higher level. View quote
William Bernbach
The truth isn't the truth until people believe you, and they can't believe you if they don't know what your saying, and they can't know what you've saying if they don't listen to you, and they won't listen to you if you're not interesting, and you won't be interesting until you say things imaginatively, originally, freshly. View quote
William Bernbach
Nothing is so powerful as an insight into human nature . . . what compulsions drive a man, what instincts dominate his action . . . if you know these things about a man you can touch him at the core of his being. View quote
William Bernbach